Samsung is a global manufacturer of electronic and household appliances, founded in 1938 in South Korea. “Samsung” literally means “three stars.” This name was allegedly chosen in honor of the three sons of the founder of the company, Lee Byung Chol.
Brand concept

In its work, the Samsung team adheres to five business principles, which undoubtedly became the reasons for the incredible success of the company:

adhere to ethical standards and the requirements of the law
maintain a high organizational culture
respect shareholders, buyers and employees of the company
care for the environment, safety and health
be a socially responsible company

Samsung has earned a name and fame for its clearly defined goals and well-thought-out philosophy. The main thing is to use talented people and high-tech equipment to implement their ideas. These 5 components are used to achieve the main goals of Samsung:

create products and services that will best satisfy the desires of consumers
to hold first place in the world market in all directions
to influence the improvement of the general well-being of citizens
fulfill their mission as a member of society
promote high technology

Samsung History

Like all big companies, Samsung has an incredible history. Can you believe that such a major global company grew out of a small business selling rice flour, dried fish and vegetables? On March 1, 1938, Samsung’s big story began in the provincial Korean town of Daegu.

After the Korean War, Lee Byung Chol had to take up his business from scratch. To restore a collapsed economy and to avoid default, the Korean government provided talented businessmen with the means to develop their business. Additional money significantly influenced the development and growth of the company. After some time, 30 large companies, including Samsung, grew in the country.

Do not underestimate the impact on the success of the company marketing changes. The logo that we used to see in advertising (a blue ellipse with the name of the company) was not always like that. Previously, three stars appeared on emblems. Over time, management decided to radically change the logo. And he became what we know him now. Such a radical rebranding has done its job. Thanks to the logo, the company's popularity has increased significantly, and the appearance of the white “Samsung” font on the blue oval has become recognizable throughout the world.

Samsung-Ukraine and Samsung-Kiev shares

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