Course on targeted advertising on Facebook and Instagram from the academy Arbitrage Up

What you will learn after the course:

• Work with clients - find customers, evaluate their products, avoid typical mistakes and build long-term relationships.
• Analyze projects - determine the strengths and weaknesses of the website, social networks and the client's USP.
• Create selling creatives - write advertising texts, generate ideas, work with a library of visual elements and even make money on creatives.
• Launch advertising correctly - you will master all advertising goals: website, leads, correspondence, promotion of posts, soris and Reels.
• Understand technical nuances - domains, hosting, sites, pixels, BM and advertising accounts.
• Really calculate the effectiveness of advertising - learn to read analytics: CPM, CTR, CR, budget distribution, interests, placements and lookalike audiences.
• Professionally test connections - develop hypotheses, launch tests, adapt to different projects.
• Get a complete system - from scratch to confident launch of advertising, which can be monetized on clients or your projects.

After the course you will be able to:

• Launch profitable advertising on Facebook and Instagram for any project.
• Set up advertising campaigns for leads, traffic, correspondence, promotion of posts and pages.
• Create creative ideas that really work - without designers and copywriters.
• Write catchy and selling advertising texts.
• Test connections, choose the best options and scale the result.
• Analyze advertising, read metrics (CPM, CTR, CR) and wisely allocate the budget.
• Work with clients: search, evaluate, launch advertising for them and build long-term relationships.
• Become a valued specialist - because you are not just a target specialist, but you solve business problems.

Earning opportunities:

• Beginner after the course - from $300 to $700 per month, working with 1-3 clients on a freelance basis (basic services for setting up advertising, creatives, analysis).
• Targeter with 2-3 months of experience - $1000–1500 per month - as a freelancer or in an agency position (managing several clients, analytics, connections, testing).
• For those who work on a turnkey basis with projects - from $2000+ (you advertise, create a website/landing page, creatives, strategy - everything from the course).
• The sales partner format is the ability to take a % of the client’s profit or a fixed + % - earnings are not limited (often used in infobusiness, e-commerce, local business).

After the course you will be able to work:

• with local and online businesses;
• with information products and experts;
• in digital agencies or create your own;
• as a freelancer or within a team.

Your real figure depends on your activity, practice and positioning. On the course you will receive all the tools to start earning in the first months.